Use it for
- Give an analyst a practical starting point for evaluating a geographic experiment.
- Assess feasible markets and statistical power before committing experiment spend.
Before you open it
Public reference documentation. Applying the guidance may require an account, suitable data or specialist support.
- R, suitable geographic data and expertise in experimental design.
The people behind the resource
- Meta Marketing Science / GeoLift contributorsOriginal documentation
Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.
No open redistribution licence established; link to the original.
Source review and practical limitations
Source reviewed · 6 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.
- Uses simulated data, not a client result. Requires R, appropriate data and expertise in experimental assumptions; code was not executed.
- Reference documentation only. No account workflow, code or model was tested as part of this reading review.
