Use it for

  • Help measurement teams assess test power, select markets and estimate incremental outcomes.

Before you open it

Open-source package; analyst time and computing environment required.

  • Historical geographic outcome data, viable market controls and experiment-design expertise.
  • R 4.0 or later; remotes and augsynth dependencies described in the README.
GIVE CREDIT WHERE IT BELONGS

The people behind the resource

Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.

MIT.

Source review and practical limitations

Source reviewed · 6 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.

Update date shown by the source: 9 January 2026.

  • Not installed or tested; model and experiment assumptions require specialist review.
  • The maintenance date is scoped to the R source path, not a package-release date.