Use it for

  • Scope a measurement project with analytics and CRM owners.
  • Choose the implementation path from the conversion source.

Before you open it

Public reference documentation. Applying the guidance may require an account, suitable data or specialist support.

GIVE CREDIT WHERE IT BELONGS

The people behind the resource

Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.

No open redistribution licence established; link to the original.

Source review and practical limitations

Source reviewed · 6 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.

  • No account implementation tested. Better matching is not evidence of incremental sales.
  • Reference documentation only. No account workflow, code or model was tested as part of this reading review.