Tools

Find the original sources, practical reading and people behind the collective. These links open the full public pages.

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• Haus

  Geo-based incrementality experiments and measurement informed by experiments.

• HeyGen

  Avatar videos, script-to-video, captions and video translation.

• Hightouch

  Connects customer data to audience building, journeys and marketing activation.

• HockeyStack

  B2B attribution, buyer-journey reporting and account insights connecting marketing activity with pipeline.

• HubSpot Ads Software

  Connects advertising with CRM contacts, audiences and customer reporting.

• Improvado

  Marketing data connections and analysis with AI-agent and MCP access options.

• Instapage

  Landing-page creation, reusable blocks, personalisation and A/B testing.

• Intentwise Optimize

  Retail advertising optimisation with rule-based or AI bidding, performance diagnostics and Amazon Marketing Cloud audience insights.

• iubenda

  Cookie consent banners, tracker scanning, prior blocking and consent records, with Google Consent Mode support.

• JENTIS

  A server-side tracking and tag-management platform for controlled data collection.

• Google Keyword Planner

  Keyword ideas, volume estimates and planning forecasts.

• Keyword Surfer

  Collect related keywords and search-volume estimates in Google results, then export keyword collections.

• Keywordme

  A Chrome extension for building keyword lists, selecting negative keywords and applying match types inside Google Ads.

• Keywords Everywhere

  Add keyword, CPC, search-volume and related-term research to supported websites.

• Klaviyo

  Customer segmentation and automated lifecycle messaging for ecommerce and other B2C businesses.

• Landingi

  Landing-page creation, testing and management with plan-specific AI and workflow features.

• LeadsBridge

  Advertising integrations for lead sync, conversion feedback and audience synchronization.

• Lengow NetAmplify

  Ad-feed management within Lengow's wider ecommerce product suite.

• LinkedIn Campaign Manager

  Creates, manages and measures LinkedIn campaigns with professional targeting.

• Littledata

  Server-side ecommerce tracking and conversion connectors for Shopify stores.

• Lunio

  Analyses traffic for suspicious or invalid activity and supports campaign exclusions.

• Lyssna

  Remote research with first-click, five-second, preference and usability tests.

• Madgicx

  Meta advertising automation with configurable pause, reactivation and budget-adjustment tactics.

• Make

  Visual app integrations and workflow automation.

• Marpipe

  Enriches product catalogues to customise dynamic product ad creative.

• Matomo

  Web analytics with Cloud and self-hosted deployment options.

• Google Merchant Center

  Maintains product data, availability and promotions for Google shopping surfaces.

• Google Meridian

  Open-source marketing mix modelling with calibration and budget planning capabilities.

• Meta Ads Data Advisor

  Inspect Meta tracking and assist setup of supported marketing-data connections.

• Meta Ads Manager

  Central management of Meta advertising campaigns.

• Meta Ad Library

  Public advertiser and creative research; official Meta material also describes expanded EU ad transparency.

• MetricsWatch

  Email-based client reports and a separate analytics-monitoring Alerts product.

• Microsoft Advertising

  Search, shopping, audience, display and video advertising within Microsoft's network.

• Microsoft Clarity

  Session recordings, heatmaps and AI-assisted behavioural summaries.

• Microsoft Advertising Editor

  Offline campaign management and bulk changes for Microsoft Advertising.

• UET Tag Helper

  Inspect Microsoft Advertising UET tags, conversion setup and remarketing parameters.

• Minea

  Product, store and competitor-ad research with trend monitoring.

• Motion: creative analytics MCP

  AI-assisted creative analysis of connected Meta ads, with read-only analytics and separate feedback sharing.

• Mouseflow

  Session replay, heatmaps, funnels and form analysis for diagnosing website friction.

• n8n

  Hosted or self-hosted workflows with code and technical customisation.

• NinjaCat

  A multi-account marketing platform combining prepared data, reports and advertised workflow agents.

• Northbeam

  Multi-touch attribution, marketing mix modelling and data activation products.

• Notion

  Shared workspace for team context, documents and organised workflows.

• ObservePoint

  Automated website scans and validation of analytics, consent and conversion journeys.

• Octoboard

  Marketing dashboards, scheduled PPC reports, client portals and data exports.

• Omnibug

  Decode, filter and export outgoing marketing and analytics requests.

• Opteo

  Review Google Ads recommendations, inspect their reasoning and approve selected account changes.

• Optmyzr

  PPC audits, alerts, budget pacing, rule automation and reporting, with an on-request Merchant Center feed-editing beta.

• Pacvue

  Retail media management with commerce and digital-shelf intelligence.

• PageSpeed Insights

  Combines Lighthouse lab diagnostics with available Chrome field performance data.

• Pencil

  Combines AI models, an editor and governed creative production workflows.

• Perpetua

  Marketplace advertising software with automated bidding, campaign execution and reporting.

• Perplexity

  AI web research and conversational answers with links to source material.

• Pinterest Ads

  Advertising with creative formats, targeting and budget controls on Pinterest.

• Piwik PRO

  Web analytics, tag management, consent management and data activation in a coordinated analytics platform.

• Planable

  Content planning, collaboration, approval and social publishing for teams and agencies.

• Porter Metrics

  Marketing reporting connectors with a separate automation offering for actions in connected platforms.

• Microsoft Power BI

  Business intelligence, data modelling, dashboards and interactive reporting.

• Productsup

  Product-feed management and syndication across advertising, marketplace and retailer channels.

• ProfitMetrics

  Ecommerce profit reporting and conversion tracking for evaluating campaigns using profit on ad spend rather than revenue alone.

• Quantcast

  A demand-side platform combining audience planning, campaign activation and measurement.

• Quartile

  Retail advertising optimization combining automated bidding and account support.

• Reddit Ads

  Advertising on Reddit with native campaign-management and measurement resources.

• Reporting Ninja

  Client reporting with scheduled reports, a branded portal, Data Studio connectors and a Google Sheets add-on.

• Meta Robyn

  Experimental open-source marketing mix modelling with calibration and allocation tools.

• ROI Hunter

  Product-level performance, segmentation and catalogue creative tools for enterprise retailers advertising on Google and Meta.

• Ruler Analytics

  Revenue attribution, offline conversion connections and modelled marketing measurement.

• Runway Creative

  Cloud tools for generating and editing video, images and audio.

• Search Ads 360

  Enterprise search campaign management, bidding and reporting.

• Twilio Segment

  Collects and routes first-party events and supports unified customer profiles and audiences.

• Semrush Advertising

  Competitive ad research, keyword organisation and advertising workflows.

• Shoptimised

  Google Shopping feed rules, product-data audits and optimisation with specialist support.

• Similarweb

  Competitive traffic, audience and advertising intelligence.

• Skai

  Commerce media operations across retail media, search and social.

• Smartly

  Creative production and media activation at scale.

• Snapchat Ads

  Native advertising, creative controls, reporting and conversion-data tools for Snapchat.

• SparkToro

  Audience research on affinities, search terms, media use and demographics.

• Spider AF

  Ad fraud and invalid-traffic protection with click fraud rules and advertising-platform exclusions.

• Spotify Ads Manager

  Spotify's campaign-management platform for advertising across its supported formats.

• SpyFu

  Competitor paid-keyword research, ad history and keyword gaps.

• StackAdapt

  A programmatic advertising platform for activation across multiple media formats.

• Stape

  Server-side tag hosting and advertising conversion gateways.

• Stape GTM Helper

  Make GTM preview easier to inspect with tag colours, filters, formatted JSON and server-container consent indicators.

• Storylane

  Interactive product demos and guided walkthroughs for marketing and sales.

• Supermetrics

  Moves marketing data into spreadsheets and other reporting destinations.

• Survicate

  Website, in-product and email surveys with feedback analysis.

• Swydo

  Marketing reports, reusable templates, dashboards, monitoring and scheduled delivery.

• Google Tag Assistant

  Inspect tag events and data, debug implementations and share diagnostic sessions.

• Tag Inspector

  Audits and monitors tags and consent-policy adherence.

• TAGGRS

  Managed server-side Google Tag Manager hosting with request-based plans.

• Teikametrics

  Marketplace advertising and analytics with listing and inventory workflows.

• The Brief

  Ad creation, adaptation, editable output, export and serving workflows.

• The Trade Desk

  A demand-side platform for buying across connected TV, display, audio and other formats.

• TikTok Ads Manager

  Builds, launches and optimises TikTok advertising campaigns.

• TikTok Creative Center

  Public creative examples, trends and inspiration tools.

• TikTok Pixel Helper

  Find TikTok Pixel installation errors and implementation warnings.

• Toggl Track

  Time tracking and project/client reporting.

• TrackBee

  Server-side conversion tracking for Shopify advertising, with managed event delivery.

• Trackingplan

  Monitors tracking, analytics, campaign tagging and consent-data issues.

• Tracklution

  Managed server-side tracking that delivers events to advertising conversion APIs.