Tools

Find the original sources, practical reading and people behind the collective. These links open the full public pages.

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• Paid media tools

  Discover tools for paid search, paid social, campaign operations and measurement. Explore their uses, access and original sources.

• ActiveCampaign

  Email marketing and automation for nurturing contacts through segmented customer journeys.

• Adalysis

  PPC audits, alerts, budgeting, ad management and search-term workflows.

• AdCreative.ai

  Generates ad images, copy, product visuals and video variants.

• Addingwell

  Managed server-side Google Tag Manager hosting with monitoring and server logs.

• Adjust

  Mobile attribution, analytics, deep linking and fraud-related capabilities.

• Adobe Express

  Template-based design, image/video editing and collaborative brand-content production.

• Adplorer

  Local advertising management for agencies, franchises and businesses running campaigns across many locations.

• Adpulse

  Cross-platform budget management, performance monitoring, search-term and shopping workflows.

• Adriel

  Marketing data integration and dashboards with optional campaign controls.

• AdScale

  Google and Meta campaign management with automated budget allocation for ecommerce advertisers.

• Adspert

  Marketplace advertising bid optimisation and keyword/product-targeting workflows for ecommerce teams, with optional Google and Microsoft account optimisation alongside marketplace accounts.

• AdSpy

  Searchable Facebook and Instagram ad research with text, page and landing-page filters.

• Adswerve dataLayer Inspector+

  Inspect dataLayer pushes and analytics events during ecommerce tracking QA.

• Adthena

  Competitor search intelligence and brand-keyword monitoring for teams managing substantial paid search programmes.

• Adverity

  Marketing data connections, transformation and monitoring, with a separate AI analysis offering.

• Adveronix

  A Google Sheets add-on for importing advertising and analytics data and scheduling reporting updates.

• Adzooma

  PPC account reviews, recommendations, budget tracking and alerts.

• AgencyAnalytics

  Client reporting, dashboards, portals and white-label presentation.

• Ahrefs

  Competitor paid-search research covering observed keywords, ads and landing pages.

• Airtable

  Structured records, custom apps and collaborative workflow management.

• Akkio

  An AI workflow platform for agency campaign planning and data analysis.

• Amazon Ads

  Sponsored advertising and broader display, video and DSP advertising options.

• Amazon Attribution

  Measures how non-Amazon marketing contributes to on-Amazon shopping outcomes.

• Amazon Marketing Cloud

  Clean-room analytics and audience creation across Amazon Ads and advertiser signals.

• Analytics Debugger

  Inspect analytics and marketing-pixel requests in DevTools across supported vendors.

• Analyzify

  Shopify tracking software with a data layer, managed server-side events and optional server GTM setups.

• Anura

  Fraud classification and click fraud mitigation for paid traffic, leads and other digital activity.

• AppsFlyer

  App attribution, analytics, deep links and fraud-related capabilities.

• Arcads

  AI actors and avatars, video generation, editing, captions and translation.

• Asana

  Work management for projects, timelines, workloads and client workflows.

• Audiense Online / Elevar

  Commerce event collection and server-side delivery, with a prominent Shopify offering.

• BigSpy

  Multi-platform creative discovery and competitor-ad tracking.

• Bïrch

  Condition-based automation, bulk ad launching and creative analysis.

• CallRail

  Call, text and form attribution with conversation analysis options.

• Campaign URL Builder

  Builds campaign URLs with UTM parameters for acquisition reporting.

• Canva

  Template-based static and video ad design with collaborative brand assets.

• CapCut

  Video and image editing, captions, audio tools and templates.

• Channable

  Feed management, marketplace integrations, product segmentation and feed-driven PPC workflows.

• ChatGPT

  AI assistance for research, drafting, analysis, images, coding and work deliverables.

• Claude

  AI assistance for writing, reasoning, coding, data analysis and work deliverables.

• ClickCease

  Invalid-click detection and protection workflows for Google, Meta and Microsoft advertising.

• ClickExpose

  Google Ads click fraud protection with configurable rules and session recordings.

• ClickGuard

  Click fraud detection and configurable protection for connected advertising accounts.

• ClickPatrol

  Click fraud monitoring and paid exclusion tools for search and social advertising.

• Clixtell

  Click fraud protection for Google Ads and Microsoft Ads, alongside separate call-tracking tools.

• Cloudflare Zaraz

  Cloudflare's tag manager moves supported third-party work to its edge infrastructure for server-side processing.

• Campaign Manager 360

  Ad serving and campaign measurement across channels.

• Cometly

  Connects ad touchpoints with CRM pipeline and subscription revenue for B2B SaaS attribution and conversion feedback.

• Click fraud protection tools: compare coverage and controls

  Compare ClickCease, Lunio, ClickGuard, ClickPatrol and other click fraud tools by detection, exclusions, channel scope and pricing notes.

• Landing page and A/B testing tools: compare your options

  Compare Unbounce, Instapage, Landingi, VWO, Convert and behavioural analysis tools for building and improving paid-media landing pages.

• PPC management software: compare workflows and costs

  Compare Opteo, Optmyzr, Adalysis, TrueClicks and other PPC management tools by workflow, account access, pricing notes and implementation needs.

• PPC reporting tools: connectors, dashboards and costs

  Compare PPC reporting tools for agencies and in-house teams, including Supermetrics, Funnel, AgencyAnalytics, Swydo and DashThis.

• Product feed management tools: compare rules and service

  Compare DataFeedWatch, Channable, Feedonomics, Productsup and other product feed tools for shopping ads, marketplaces and catalogue workflows.

• Server-side tracking tools: hosting and managed options

  Compare Stape, TAGGRS, Addingwell, Tracklution and other server-side tracking tools by setup, hosting, ecommerce fit and pricing notes.

• Contentsquare / Hotjar

  Behavioural analytics, recordings, heatmaps and feedback within the combined platform.

• Conversios Server-Side Tracking

  Server-side ecommerce conversion tracking with separate Shopify and WooCommerce products.

• Convert

  Experimentation, targeting, statistical analysis and feature-testing workflows.

• Cookiebot CMP

  Cookie scanning, consent banners, preferences and consent-signal management.

• CookieYes

  Consent banners, cookie blocking, scans and consent logs with platform integrations.

• Coupler.io

  Data integration, blending, storage and export to reporting or analysis environments.

• Crazy Egg

  Heatmaps, recordings, feedback and A/B testing.

• Creatify

  Turns product URLs into video ads and supports avatar, script and batch-generation workflows.

• Customer.io

  Event-triggered customer journeys across email, push, in-app messages and SMS.

• CustomerLabs 1PD Ops Platform

  First-party event collection, identity resolution and audience activation for advertising platforms.

• DashThis

  Automated marketing dashboards with branding and scheduled client delivery.

• Google Data Studio

  Custom dashboards, data connections, filters and shared reporting.

• Databox

  Connected KPI dashboards, reports and goal tracking for comparing marketing performance with wider business results.

• DataFeedWatch

  Map product data into shopping feeds and review output before sending it to advertising channels.

• Dataslayer

  Marketing-data connectors for spreadsheets, dashboards and warehouses, with advertised MCP access.

• Descript

  Text-based video/audio editing, transcription, captions and recording.

• Detailed SEO Extension

  Quickly inspect landing-page titles, descriptions, robots directives and other on-page SEO details.

• Dreamdata

  B2B account journeys, attribution, revenue reporting, data activation and advertised MCP access.

• Display & Video 360

  Programmatic media planning, buying, creative and campaign management.

• Enzuzo

  Consent management software for cookie banners, recorded consent choices and Google Consent Mode integration through Google Tag Manager.

• Microsoft Excel

  Spreadsheets for calculation, data analysis and collaboration, with optional AI features.

• Factors.ai

  Account-based marketing, engagement analysis and attribution with AI/MCP workflows.

• Feedonomics

  Managed feed optimisation and distribution with dedicated service.

• Figma

  Collaborative design and prototyping with reusable assets and shared review.

• Fluency

  Automation for campaign launch, budget pacing, reporting and account monitoring at scale.

• Foreplay

  Save advertising references into shared boards and organise inspiration for a creative brief.

• Fospha

  Commerce marketing measurement, budget scenarios and forecasting using modelled signals.

• Fraud Blocker

  Click fraud scoring and automated protection for Google Ads and Meta Ads.

• fraud0

  Invalid-traffic detection with click fraud protection and ad-spend recovery reporting.

• Funnel

  Managed marketing data collection, standardisation and export; measurement is a separate product area.

• Google Analytics

  Website and app analytics with acquisition, event and advertising reporting.

• Gemini

  Google's multimodal assistant for writing, reasoning, research and other tasks.

• Gemini Notebook

  Source-grounded research, questions and synthesis across supplied documents and media.

• Glimpse

  Search-trend discovery with volume estimates, related searches and alerts for researching changing consumer demand.

• GoFullPage

  Capture complete landing pages as images or PDFs for creative references and audit handoffs.

• Google Ads

  Native advertising platform across Google Search, YouTube and other Google surfaces.

• Google Ads Editor

  Offline bulk editing, import/export and review of Google Ads changes.

• Google Ads UI Declutter

  Hide selected recommendations, AI summaries and promotional notices in Google Ads with separate on/off controls.

• Google Ads Experiments

  Campaign experiments divide traffic or budget to compare supported changes.

• Google Sheets

  Collaborative spreadsheets, formulas, tables, visualisations and connected-data options.

• Google Ads Transparency Center

  Research advertisers and ads across Google surfaces with date and location filters.

• Google Trends

  Compares relative search interest over time and geography.

• Google Tag Manager

  Tag, trigger and variable management with preview/debug workflows.

• GWI

  Consumer research on interests, attitudes, behaviour and media use.

• Harvest

  Time tracking, project budgets, retainers and invoicing.