Conversations

Find the original sources, practical reading and people behind the collective. These links open the full public pages.

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• Paid media conversations

  Explore practitioner discussions and community questions about paid media strategy, platforms and everyday challenges.

• PPCChat: Real talk about AI and PPC

  PPCChat participants debate AI companies’ accountability, regulation, agentic shopping and advertising automation.

• PPCChat: Diagnosing performance drops

  Paid-search practitioners discuss how they investigate performance declines, from tracking and change history to landing pages, competitors and seasonality.