At a glance

  • Agree a qualified-lead definition with sales, then trace one example from its ad click to the conversion sent back.

Follow the lead through the workflow

WhatConverts links calls, forms and chats with lead qualification. Its Google Ads integration uses auto-tagging and the captured GCLID, then sends conversion data for the chosen trigger through an authorised connection. Map the stages from enquiry to qualified lead and sales value before configuring feedback; the sales team needs a consistent rule it can maintain.

Data and plan prerequisites

Google Ads integration is listed from Plus. Custom Lead Intelligence triggers require Elite. Optional enhanced conversions send hashed email or phone data to Google. Review the data flow and permissions, then check an authorised test lead for missing or duplicate conversions before using the resulting signal to guide bidding.

Pricing and access

A 14-day trial is advertised. Plus includes calls, forms, chat and Google Ads integration; custom Lead Intelligence rules require Elite. Phone numbers and usage can add costs that vary by region. Confirm currency, allowances and the full account total.

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What do other users think?

Explore review profiles, available ratings and conversations on Reddit.

G24.9/ 5300 reviews~May 2026 snapshot

Rated product: WhatConverts

Retrieved . The source was indexed 4 months ago at retrieval. Rating source ↗

Capterra4.9/ 550 reviews~Mar 2026 snapshot

Rated product: WhatConverts

Retrieved . The source was indexed 6 months ago at retrieval. Rating source ↗

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Scores are dated snapshots, not live ratings. Source notes distinguish direct checks from indexed text. Each provider uses its own review process; scores are not combined into a PMC rating.

Sources & recognition

Research checked 2026-09-12. Based on official product pages or documentation. No hands-on product testing.

A public integration description does not verify tagging, lead quality, consent or a connection in your account.

Regional number availability, usage and total cost require confirmation.

PMC wrote the editorial summary with AI assistance. The linked publishers and named authors are credited for their original material; listing a product does not imply a partnership or endorsement.

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