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THE PAID MEDIA TOOLKIT

Paid media tools.
For the work ahead.

Find specialist software and general work tools for the task ahead. Select Platform tools when you need the advertising platforms’ own utilities.

210 tools23 workflows333 sources

Latest source check 7 October 2026 · Curated by Paid Media Collective

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Chrome extensions (16)
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146 tools to explore

Additional software for campaign optimisation, creative testing, reporting and other advertising tasks.

Available review scores are dated snapshots. Open the provider for current reviews.

Email and lifecycle marketing
Specialist software

ActiveCampaign

Email marketing and automation for nurturing contacts through segmented customer journeys.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: ActiveCampaign

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check. Product-only evidence; the seller total includes other products and is excluded.

Retrieved . The source was indexed 6 months ago at retrieval.

Capterra: ActiveCampaign

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check.

Retrieved . The source was indexed today at retrieval.

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Campaign operations
Specialist software

Adalysis

PPC audits, alerts, budgeting, ad management and search-term workflows.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adalysis

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Adalysis

Retrieved . The source was indexed 7 months ago at retrieval.

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AI creative production
Specialist software

AdCreative.ai

Generates ad images, copy, product visuals and video variants.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: AdCreative.ai

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: AdCreative.ai

Retrieved . The source was indexed 6 months ago at retrieval.

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Tracking
Specialist software

Addingwell

Managed server-side Google Tag Manager hosting with monitoring and server logs.

Free access option
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Reviews & discussions

G2No verified scoreView profile

Listed product: Addingwell by Didomi

Product & rating notes

G2: Addingwell by Didomi

Listed on G2 as Addingwell by Didomi; no user reviews were shown when checked.

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App measurement
Specialist software

Adjust

Mobile attribution, analytics, deep linking and fraud-related capabilities.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adjust

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Adjust

Retrieved . The source was indexed 7 months ago at retrieval.

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Campaign operations
Specialist software

Adplorer

Local advertising management for agencies, franchises and businesses running campaigns across many locations.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adplorer

Retrieved . The source was indexed 3 months ago at retrieval.

Capterra: Adplorer

Retrieved . The source was indexed 7 months ago at retrieval.

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Campaign operations
Specialist software

Adpulse

Cross-platform budget management, performance monitoring, search-term and shopping workflows.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adpulse

Retrieved . The source was indexed 4 months ago at retrieval.

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Reporting
Specialist software

Adriel

Marketing data integration and dashboards with optional campaign controls.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adriel

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Adriel

Retrieved . The source was indexed last week at retrieval.

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Campaign operations
Specialist software

AdScale

Google and Meta campaign management with automated budget allocation for ecommerce advertisers.

Source review
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: AdScale

Dated indexed product snapshot, not a live rating. Reviews cover the wider product, not a separate score for a tactic or beta.

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: AdScale

Dated indexed product snapshot, not a live rating. Reviews cover the wider product, not a separate score for a tactic or beta.

Retrieved . The source was indexed today at retrieval.

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Campaign operations
Specialist software

Adspert

Marketplace advertising bid optimisation and keyword/product-targeting workflows for ecommerce teams, with optional Google and Microsoft account optimisation alongside marketplace accounts.

Source review
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adspert

Dated indexed product-profile snapshot, not a live rating. Reviews cover Adspert overall, not a separate plan or advertising channel.

Retrieved . The source was indexed 5 months ago at retrieval.

Capterra: Adspert

Dated indexed product-profile snapshot, not a live rating. Reviews cover Adspert overall, not a separate plan or advertising channel.

Retrieved . The source was indexed last week at retrieval.

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Market and ad research
Specialist software

AdSpy

Searchable Facebook and Instagram ad research with text, page and landing-page filters.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: AdSpy

Profile confirmed for adspy.com; G2 showed no user reviews when checked. This is separate from Icon's Adspy product.

Capterra: AdSpy

Retrieved . The source was indexed 6 months ago at retrieval.

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Tracking
Specialist software

Adswerve dataLayer Inspector+

Inspect dataLayer pushes and analytics events during ecommerce tracking QA.

Chrome extensionOfficial documentation
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

Chrome Web Store: Adswerve dataLayer Inspector+

Rating for this Chrome extension only. Dated store observation; ratings and counts can change. Rating count is not the count of written reviews.

Retrieved . Store page snapshot; source crawled 4 days ago at retrieval.

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Market and ad research
Specialist software

Adthena

Competitor search intelligence and brand-keyword monitoring for teams managing substantial paid search programmes.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adthena

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Adthena

Retrieved . The source was indexed 6 months ago at retrieval.

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Reporting
Specialist software

Adverity

Marketing data connections, transformation and monitoring, with a separate AI analysis offering.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adverity

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check. Historical product reviews do not verify every currently advertised module or plan.

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Adverity

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check. Historical product reviews do not verify every currently advertised module or plan.

Retrieved . The source was indexed 2 days ago at retrieval.

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Spreadsheets and analysis
Specialist software

Adveronix

A Google Sheets add-on for importing advertising and analytics data and scheduling reporting updates.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adveronix

G2 lists Adveronix under marketing analytics services. Its displayed score was not usable, so no G2 rating is reproduced.

Capterra: Adveronix

Retrieved . Read directly on the provider page.

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Campaign operations
Specialist software

Adzooma

PPC account reviews, recommendations, budget tracking and alerts.

Free access option
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adzooma

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Adzooma

Retrieved . The source was indexed last week at retrieval.

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Reporting
Specialist software

AgencyAnalytics

Client reporting, dashboards, portals and white-label presentation.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: AgencyAnalytics

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: AgencyAnalytics

Retrieved . The source was indexed 6 months ago at retrieval.

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Market and ad research
Specialist software

Ahrefs

Competitor paid-search research covering observed keywords, ads and landing pages.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Ahrefs

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Ahrefs

Retrieved . The source was indexed 7 months ago at retrieval.

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Workflow automation
Specialist software

Akkio

An AI workflow platform for agency campaign planning and data analysis.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Akkio

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Akkio

Profile confirmed; no user reviews were listed in the checked source.

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Tracking
Specialist software

Analytics Debugger

Inspect analytics and marketing-pixel requests in DevTools across supported vendors.

Chrome extensionOfficial documentation
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

Chrome Web Store: Analytics Debugger

Rating for this Chrome extension only. Dated store observation; ratings and counts can change. Rating count is not the count of written reviews.

Retrieved . Read directly on the provider page.

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Tracking
Specialist software

Analyzify

Shopify tracking software with a data layer, managed server-side events and optional server GTM setups.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Analyzify

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Analyzify

Retrieved . The source was indexed 2 days ago at retrieval.

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Traffic quality
Specialist software

Anura

Fraud classification and click fraud mitigation for paid traffic, leads and other digital activity.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Anura.io

Retrieved . The source was indexed 3 months ago at retrieval.

Capterra: Anura

Retrieved . The source was indexed 3 days ago at retrieval.

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App measurement
Specialist software

AppsFlyer

App attribution, analytics, deep links and fraud-related capabilities.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: AppsFlyer

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: AppsFlyer

Retrieved . The source was indexed 7 months ago at retrieval.

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