Watch it for
- Diagnose where a prospect drops out after an ad click.
- Connect campaign work with landing pages and CRM feedback.
- Keep human checks in place when using AI for account delivery.
Why watch this
The discussion connects agency scope with what happens after the click: landing pages, conversion-rate optimisation and CRM workflows. Transcript samples cover diagnosing funnel drop-off, pricing and the risks of relying on AI without checking the work.
Bring it to your team
Choose one client journey and map who owns each step from ad click to a qualified enquiry. Discuss the weakest handoff and how you would measure an improvement. Treat the guest's operating model as a discussion prompt, rather than a promise of the same results.
Press pause. Start a conversation.
What will you try, question, or explore next? Bring one takeaway and your own experience to the collective.
Talk with the collective
