Watch it for
- Researching where else your audience spends time.
- Examples of campaigns across other paid channels.
- Considering how channels can support one another.
Why watch this
Paid Media Pros shares campaign examples and a way to think about opportunities beyond Google Ads. The talk provides useful questions for a channel planning discussion, alongside examples of how other platforms can support search activity.
Put it into practice
Choose one additional channel to investigate. Write down the audience evidence, the creative you would need, and the question a small test could answer. Discuss those assumptions with the collective before turning the idea into a media plan.
Press pause. Start a conversation.
What will you try, question, or explore next? Bring one takeaway and your own experience to the collective.
Talk with the collective
