Watch it for
- Where attribution settings live in campaign setup.
- Standard and incremental attribution options.
- Comparing reporting windows for an existing campaign.
Why watch this
A reported conversion needs context. Paid Media Pros walks through Facebook attribution settings and demonstrates how to inspect performance under different reporting windows.
Put it into practice
Add a measurement note to your next report: the attribution model, the window, and the business outcome being counted. Discuss what changes when you compare another window before recommending a budget decision.
Press pause. Start a conversation.
What will you try, question, or explore next? Bring one takeaway and your own experience to the collective.
Talk with the collective
