Watch it for
- Finding individual word performance in Google Ads.
- Moving from a word to the queries behind it.
- Exporting data for a closer look.
Why watch this
A recurring word can connect queries that look quite different at first glance. This walkthrough introduces the Searches card and shows how to move from that overview into more detailed search term analysis.
Put it into practice
Choose one recurring word in an account you manage. Review the full queries and landing pages behind it before proposing a change. Bring a specific example to your next account review, together with what you still need to understand.
Press pause. Start a conversation.
What will you try, question, or explore next? Bring one takeaway and your own experience to the collective.
Talk with the collective
