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CONTRIBUTOR PROFILE

Christian Otto Kelm

Explore the source reporting and insights credited to Christian Otto Kelm in the collective.

THE WORK BEHIND THE PROFILE

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Shows, ideas and places to learn from Christian Otto Kelm.

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Update

Virtual Multipacks appear automatically in Ads.

Christian Otto Kelm flagged that Amazon's Virtual Multipacks (VMP), which bundle units automatically and require sellers to opt out rather than in, are now also surfacing automatically inside Ads. Worth a check for sellers who never deliberately set up multipacks but may now be advertising them.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Update

Amazon lowers the Brand Tailored Promotions audience threshold to 500

Christian Otto Kelm has flagged that Amazon's Brand Tailored Promotions are now available from a minimum audience size of 500. The promotions let sellers select audiences based on the shopping behaviour customers have shown with their brand; audiences that fail to meet the 500-member minimum are not eligible.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 8 pts
WORK IN THE COLLECTIVE

Contribution points

8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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