Industry · Status at source date: Newsletter archive
Virtual Multipacks appear automatically in Ads.
Christian Otto Kelm flagged that Amazon's Virtual Multipacks (VMP), which bundle units automatically and require sellers to opt out rather than in, are now also surfacing automatically inside Ads. Worth a check for sellers who never deliberately set up multipacks but may now be advertising them.
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Original newsletter text and archive evidence
Virtual Multipacks appear automatically in Ads.
Christian Otto Kelm flagged that Amazon's Virtual Multipacks (VMP), which bundle units automatically and require sellers to opt out rather than in, are now also surfacing automatically inside Ads. Worth a check for sellers who never deliberately set up multipacks but may now be advertising them.
Source captured . No explicit first-contributor label was provided for this update.
