Amazon Ads · Status at source date: Newsletter archive
Amazon lowers the Brand Tailored Promotions audience threshold to 500
Christian Otto Kelm has flagged that Amazon's Brand Tailored Promotions are now available from a minimum audience size of 500. The promotions let sellers select audiences based on the shopping behaviour customers have shown with their brand; audiences that fail to meet the 500-member minimum are not eligible.
What changed
The lower threshold makes the feature meaningfully more accessible, particularly for smaller accounts and when selecting specific products to add.
Why it matters for advertisers
For you, this means smaller Amazon brands previously locked out by audience-size requirements can now use behaviour-based promotions. Worth reviewing which brand-engaged audiences now clear the 500 threshold and pairing them with targeted product selections.
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Amazon lowers the Brand Tailored Promotions audience threshold to 500
Christian Otto Kelm has flagged that Amazon's Brand Tailored Promotions are now available from a minimum audience size of 500. The promotions let sellers select audiences based on the shopping behaviour customers have shown with their brand; audiences that fail to meet the 500-member minimum are not eligible. The lower threshold makes the feature meaningfully more accessible, particularly for smaller accounts and when selecting specific products to add.
For you, this means smaller Amazon brands previously locked out by audience-size requirements can now use behaviour-based promotions. Worth reviewing which brand-engaged audiences now clear the 500 threshold and pairing them with targeted product selections.
Source captured . No explicit first-contributor label was provided for this update.
