David Vargas
User acquisition and app growth consultant
Independent
David Vargas is an app growth consultant working across paid user acquisition and app store optimisation. His experience spans gaming and non-gaming apps, and his public writing explores acquisition systems, attribution and sustainable growth. He contributes practical analysis to RevenueCat and shares campaign observations with the mobile marketing community.
Explore David’s work
Shows, ideas and places to learn from David Vargas.
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Channels & websites1
Newsfeed7
Prize-led app acquisition: measure the users a raffle brings, not only the installs
David Vargas shares a practitioner observation that raffles can stimulate app installs. A prize can change the mix of people installing, so headline install volume alone cannot establish whether the tactic improves a sustainable acquisition programme.
Image: Paid Media Collective template
TikTok launches Native Growth Campaigns
TikTok has added a Native Growth Campaigns conversion type to ad accounts. The format promotes organic-style content for growth objectives.
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Instagram tests opening directly into Reels before the Feed
David Vargas has flagged that Instagram is testing a version that loads Reels first when the app opens, ahead of the Feed. If the change sticks, it would materially shift placement distribution, particularly for Gen Z and Millennial audiences, and change how impressions are allocated across Meta placements.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 20 pts
Contribution points
20 contribution points · 5 credited works · #60 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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