Apple Ads · Status at source date: Newsletter archive
Apple Search Ads is removing the CPA cap at the campaign level
Apple is discontinuing the ability to set CPA caps at the campaign level in App Store search campaigns. Advertisers must now use account-level caps instead.
What changed
This change accompanies the broader push toward Maximise Conversions campaigns.
Why it matters for advertisers
For you, this means auditing your campaign-level CPA caps and migrating settings to account-level before the change takes effect.
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Original newsletter text and archive evidence
Apple Search Ads is removing the CPA cap at the campaign level
Apple is discontinuing the ability to set CPA caps at the campaign level in App Store search campaigns. Advertisers must now use account-level caps instead. This change accompanies the broader push toward Maximise Conversions campaigns.
For you, this means auditing your campaign-level CPA caps and migrating settings to account-level before the change takes effect.
Source captured . No explicit first-contributor label was provided for this update.
