Apple Ads · Status at source date: Newsletter archive
Apple Ads' second position data surfaces in Insights, but reporting gaps frustrate practitioners
David Vargas has reported that two weeks after Apple Ads' second-position ad placement launched, the Insights section shows impression share only for the first position, not for all positions combined, with no visibility into second-position appearances or direct performance. Vargas's own data shows that only one keyword gained +10% in impression share from the second placement, with CPA there ($9.41) higher than in the first position ($5.50).
Why it matters for advertisers
For you, this means the reporting infrastructure for Apple Ads' new placement is not yet sufficient for confident bidding decisions: hold back from drawing performance conclusions until more granular placement-level data becomes available.
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Apple Ads' second position data surfaces in Insights, but reporting gaps frustrate practitioners
David Vargas has reported that two weeks after Apple Ads' second-position ad placement launched, the Insights section shows impression share only for the first position, not for all positions combined, with no visibility into second-position appearances or direct performance. Vargas's own data shows that only one keyword gained +10% in impression share from the second placement, with CPA there ($9.41) higher than in the first position ($5.50).
For you, this means the reporting infrastructure for Apple Ads' new placement is not yet sufficient for confident bidding decisions: hold back from drawing performance conclusions until more granular placement-level data becomes available.
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