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CONTRIBUTOR PROFILE

Govind Singh

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Update

Meta adds Customer Lifecycle Strategy at the ad-set level

Govind Singh has spotted a new Customer Lifecycle Strategy option at the ad-set level in Meta Ads. Advertisers choose between two settings: get conversions from all audiences (Meta optimises for the lowest cost per result across existing and new customers) or acquire new customers (Meta targets people who have never purchased, accepting a potentially higher cost per result to grow the customer base).

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Update

Google Ads conversion tags push directly into Google Tag Manager

Govind Singh has flagged a small but consequential Google Ads update: conversion tags can now be pushed directly into Google Tag Manager from the Conversions setup screen. The new workflow: create the conversion action in Google Ads, choose "Use Google Tag Manager," click "Set up in Google Tag Manager", and the conversion tag arrives in GTM automatically with Conversion ID, Conversion Label, and tag type pre-filled.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 8 pts
WORK IN THE COLLECTIVE

Contribution points

8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.

Newsfeed · 8 pts

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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