Explore the source reporting and insights credited to Hadia Arif in the collective.
Shows, ideas and places to learn from Hadia Arif.
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Amazon is rolling the new Seller Central to all users, with no option to revert once the transition completes and no timeline warning beforehand. For you, this means the old interface can disappear any day, so retrain teams and update SOPs now.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.Amazon has added Discover Unmet Demand to Product Opportunity Explorer in beta. The tool surfaces purchase intent clusters where Search Conversion Rate falls below the benchmark for that product type and price band: framed as market gaps.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.Amazon has officially launched its first conversational AI advertising product, marking what Hadia Arif describes as "a step that could significantly change how shoppers interact with brands on Amazon." The product allows brands to engage shoppers through AI-powered conversations within the Amazon ecosystem, drawing on first-party signals from product detail pages, Brand Stores, and advertising data to surface relevant brand information at decision moments.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
12 contribution points · 3 credited works · #87 in the Lifetime contribution ranking.
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