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CONTRIBUTOR PROFILE

Violeta Balbae

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Update

Google Ads launches multi-campaign experiments [Beta]

Google's Campaign Mix Experiments let you test multiple campaign types, budgets, and settings in one experiment. You can create up to five experiment arms with any campaigns (Search, Performance Max, Shopping, Demand Gen, Video, and App), with campaigns appearing in multiple arms and traffic split.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Update

Google launches Performance Max A/B testing for assets [Beta]

Google has released A/B testing for assets within Performance Max campaigns. You can now test two different creative sets (A vs B) inside the same asset group while keeping shared assets running in parallel.

Credited contributorSource
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 8 pts
WORK IN THE COLLECTIVE

Contribution points

8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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