Google Ads · Status at source date: Newsletter archive
Google launches Performance Max A/B testing for assets [Beta]
Google has released A/B testing for assets within Performance Max campaigns. You can now test two different creative sets (A vs B) inside the same asset group while keeping shared assets running in parallel.
![Original newsletter image: Google launches Performance Max A/B testing for assets [Beta]](/_next/image?url=%2Fnews%2Farchive-2026%2Fe44c4ab1bd8e4c2941e76603.webp&w=3840&q=75&dpl=dpl_8d5fX4Qzr2kaN2JUin5Yfj6TTfs1)
![Original newsletter image: Google launches Performance Max A/B testing for assets [Beta]](/_next/image?url=%2Fnews%2Farchive-2026%2F4dbf9b0bf568df17969cab7f.webp&w=3840&q=75&dpl=dpl_8d5fX4Qzr2kaN2JUin5Yfj6TTfs1)
What changed
This brings controlled creative experimentation to a campaign type that previously relied entirely on algorithmic asset selection. Best used when campaigns have stable volume, the learning phase is complete, and tracking is clean.
Why it matters for advertisers
For you, this means intentional creative testing in PMax rather than hoping the algorithm figures it out.
Perspective from the original PMC newsletter.Sources & contributor credit
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- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
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Original newsletter text and archive evidence
Google launches Performance Max A/B testing for assets [Beta]
Google has released A/B testing for assets within Performance Max campaigns. You can now test two different creative sets (A vs B) inside the same asset group while keeping shared assets running in parallel. This brings controlled creative experimentation to a campaign type that previously relied entirely on algorithmic asset selection. Best used when campaigns have stable volume, the learning phase is complete, and tracking is clean. For you, this means intentional creative testing in PMax rather than hoping the algorithm figures it out.
Source captured . No explicit first-contributor label was provided for this update.
