Read it for
- Landing pages
- Conversion optimisation
- Ab testing
What this book covers
Tim Ash, Maura Ginty and Rich Page examine how a conversion programme identifies problems, selects changes and tests them. That is valuable when media teams are asked to solve a website problem through targeting or bids. Use the process questions to agree who owns diagnosis, implementation and measurement with the client.
Bring it to your work
Turn one landing-page problem into a hypothesis, primary outcome and planned test duration. This is a PMC editorial prompt.
Reading context
2012 second edition includes obsolete Google Website Optimizer instructions. Read design and test-planning concepts selectively; ISBN binding is unverified.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Making Websites Win →
Compare a customer-research-led approach to building the case for conversion work.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Edition 2; binding unverified
- Format
- Not established
- Reference edition date
- April 2012
- ISBN-13
- 9781118234532
Publisher description and contents reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices. Public samples are linked where checked.
2012 second edition includes obsolete Google Website Optimizer instructions. Read design and test-planning concepts selectively; ISBN binding is unverified.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
What would distinguish a persuasive redesign from a measured improvement?
Talk with the collective
