Read it for
- Retail strategy
- Consumer research
- Retail analytics
What this book covers
Martin Block, Frank Mulhern, Larry DeGaris and Don Schultz examine retail behaviour through longitudinal consumer research. For agency owners, this helps frame discussions about what shoppers want and how brands and retailers respond. Keep the distinction between observing a preference and establishing the effect of an advertising campaign clear.
Bring it to your work
List which shopper behaviour assumptions underpin one retail-media proposal and how to check them. This is a PMC editorial prompt.
Reading context
Consumer analytics and retail strategy, not a retail-media buying manual or causal proof of ad effectiveness. The 2026 paperback is a format release of the 2025 second edition.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
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Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Edition 2; hardcover
- Format
- hardcover
- Reference edition date
- 1 June 2025
- ISBN-13
- 9783031863455
Publisher description and contents reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices. Public samples are linked where checked.
Consumer analytics and retail strategy, not a retail-media buying manual or causal proof of ad effectiveness. The 2026 paperback is a format release of the 2025 second edition.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Are observed shopping preferences enough to support a claim about advertising impact?
Talk with the collective
