Aaron Levy
Evangelist at Optmyzr
Aaron Levy is an evangelist at Optmyzr who helps PPC practitioners use technology, automation and AI in their work. His career spans agency strategy and paid search leadership, including leading a large team at Tinuiti. He speaks and writes about developing PPC talent, managing client relationships and adapting agency practice as search changes.
Explore Aaron’s work
Shows, ideas and places to learn from Aaron Levy.
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Channels & websites2
Articles1
What holiday account data can tell you about BFCM planning
Lakshmi Padmanaban examines Optmyzr’s holiday dataset of more than 4,200 Google Ads accounts, separating the periods before, during and after the main sale. The findings connect changing costs and conversion behaviour with decisions about budgets, targets and product margins. Read the original methodology before adapting the advice to your own account. Its most useful contribution is a three-period planning framework, supported by observed campaign patterns and practitioner commentary, rather than a single bid setting to copy across every retailer.
Image: OptmyzrNewsfeed2
Google changes Smart Bidding for campaigns limited by budget
Google's 17 August change affects budget-limited campaigns that outperform their CPA or ROAS targets. Optmyzr modelled possible conversion losses rather than a universal observed result.
Image: Optmyzr · From the Paid Media Collective newsletter
Optmyzr and Frederick Vallaeys publish State of Google Ads Q1 2026 study
Optmyzr has published its State of Google Ads Q1 2026 report, with Frederick Vallaeys analysing performance data across 21,425 Google Ads accounts. The headline finding: total impressions are down 11% year-on-year, but CTR is up 21%: traffic is becoming materially more intentional rather than higher in volume.
Image: Optmyzr report cover; six expert commentary contributors credited separatelyThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 6 pts
Contribution points
6 contribution points · 2 credited works · #285 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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