Industry · Status at source date: Newsletter archive
A High Engagement Ads setting appears for App campaigns
Google Ads now offers a High Engagement Ads setting for App campaigns, enabling ad formats that focus on attributed conversions and stronger user engagement. The setting is optional and is at the account level, alongside a new Click to Call Terms item that shows whether communication terms were accepted.
Why it matters for advertisers
For you, this means App advertisers can opt into the new formats or keep the standard ones, so check the settings across client accounts before delivery to change.
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A High Engagement Ads setting appears for App campaigns
Google Ads now offers a High Engagement Ads setting for App campaigns, enabling ad formats that focus on attributed conversions and stronger user engagement. The setting is optional and is at the account level, alongside a new Click to Call Terms item that shows whether communication terms were accepted. For you, this means App advertisers can opt into the new formats or keep the standard ones, so check the settings across client accounts before delivery to change.
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