Natasha Kaurra
Google Ads and conversion-optimisation specialist
Natasha Kaurra is a Google Ads and conversion-optimisation practitioner who shares practical observations from advertising accounts. Her public work covers keyword grouping, bidding strategies, Performance Max messaging and conversion setup. She publishes explanations of interface changes and campaign-management techniques, including how advertisers can align keywords, ads and landing pages and interpret new controls in Google Ads.
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Shows, ideas and places to learn from Natasha Kaurra.
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Channels & websites3
Newsfeed9
Google business-name exception permits recognised brands on other domains
Google will allow some recognised brands to use a business name different from the destination domain when direct-relationship and product-sale conditions are met.
Image: Google Ads
PMax destination choice: review website versus Business Profile
Natasha Kaurra highlights destination options involving a website and Business Profile, while noting that the functionality is not entirely new. For local advertisers, check where the customer lands and whether calls, forms and visits are measured appropriately. Convenience and qualified demand may not point to the same destination.
Image: Original source media
Customer Lifecycle Optimisation gets a dedicated conversion section
Google Ads is surfacing Customer Acquisition, Lapsed Customers, and Loyalty Programme Members together inside the Conversions Summary page. Some functions require an audience segment with at least 100 active members, and the controls connect customer status more directly with bidding and value rules.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 32 pts
Contribution points
32 contribution points · 8 credited works · #41 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →11 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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