Google Ads · Status at source date: Newsletter archive
Ads Decoded episode 5: mastering lead quality in a fragmented signal environment
Ginny Marvin's Ads Decoded podcast has released episode 5, focused on lead generation measurement. The episode covers mapping the full customer journey from first click to offline sale, using Data Manager to connect CRM and offline data sources for high-frequency uploads, identifying conversion actions that balance volume with short enough delays to fuel Smart Bidding, and the role YouTube plays in a performance-led lead-gen strategy.
What changed
Guests are Mimi Forsythe, Global Head of Lead Gen Solutions at Google, and Lydia Azaret, Product Manager for Lead Gen Measurement.
Why it matters for advertisers
For you, this means a structured framework for improving lead quality rather than lead volume: the episode is a practical complement to the Data Manager ActiveCampaign integration announced this week.
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Ads Decoded episode 5: mastering lead quality in a fragmented signal environment
Ginny Marvin's Ads Decoded podcast has released episode 5, focused on lead generation measurement. The episode covers mapping the full customer journey from first click to offline sale, using Data Manager to connect CRM and offline data sources for high-frequency uploads, identifying conversion actions that balance volume with short enough delays to fuel Smart Bidding, and the role YouTube plays in a performance-led lead-gen strategy. Guests are Mimi Forsythe, Global Head of Lead Gen Solutions at Google, and Lydia Azaret, Product Manager for Lead Gen Measurement.
For you, this means a structured framework for improving lead quality rather than lead volume: the episode is a practical complement to the Data Manager ActiveCampaign integration announced this week.
Source captured . No explicit first-contributor label was provided for this update.
