Amazon Ads · Status at source date: Newsletter archive
Amazon Benchmark Report rolls out globally
Florian Nottorf has flagged that the Amazon Benchmark Report is now live globally, including Germany, after launching as a US-only beta in February. The report provides detailed competitor CPC and CTR benchmarks by campaign type and category: with up to 90 days of data available via the Ads Console at daily granularity.
What changed
The report includes a brand-vs-category-median view (P25, P50, P75 percentiles) across all campaign types (Sponsored Products, Sponsored Brands, Sponsored Display). Sponsored Brands delivers the most data, including CPC, CPM, New-to-Brand share, Cost per NTB, and Video Completion Rate.
Why it matters for advertisers
For you, this means Amazon advertisers in non-US markets gain competitive benchmarking that was previously US-only. Particularly relevant for European and German accounts, where competitive intelligence has historically required manual scraping or third-party tools. Reports may have some bugs in newly-launched markets: worth treating the data as directional rather than precise in the initial weeks.
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- Source referenced in newsletterFlorian Nottorf
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Amazon Benchmark Report rolls out globally
Florian Nottorf has flagged that the Amazon Benchmark Report is now live globally, including Germany, after launching as a US-only beta in February. The report provides detailed competitor CPC and CTR benchmarks by campaign type and category: with up to 90 days of data available via the Ads Console at daily granularity. The report includes a brand-vs-category-median view (P25, P50, P75 percentiles) across all campaign types (Sponsored Products, Sponsored Brands, Sponsored Display). Sponsored Brands delivers the most data, including CPC, CPM, New-to-Brand share, Cost per NTB, and Video Completion Rate.
For you, this means Amazon advertisers in non-US markets gain competitive benchmarking that was previously US-only. Particularly relevant for European and German accounts, where competitive intelligence has historically required manual scraping or third-party tools. Reports may have some bugs in newly-launched markets: worth treating the data as directional rather than precise in the initial weeks.
Source captured . No explicit first-contributor label was provided for this update.
