Amazon Ads · Status at source date: Newsletter archive
Amazon DSP adds Performance+ Tactics Insights at the order level
Amazon DSP has quietly added a Performance+ Tactics Insights section at the order level, surfacing metrics about which AI-driven tactics are contributing to campaign performance. The feature shows advertisers how specific DSP optimisation choices: such as audience expansion, bid adjustments, and placement selection: are affecting their results.
What changed
Alyssa Guzman, who identified the update, characterised it as a "quietly powerful upgrade" that brings meaningful transparency to what has historically been a black-box system.
Why it matters for advertisers
For you, this means logging into DSP accounts and reviewing order-level tactics data to understand which automated optimisations are driving delivery: and whether any should be adjusted or constrained.
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Amazon DSP adds Performance+ Tactics Insights at the order level
Amazon DSP has quietly added a Performance+ Tactics Insights section at the order level, surfacing metrics about which AI-driven tactics are contributing to campaign performance. The feature shows advertisers how specific DSP optimisation choices: such as audience expansion, bid adjustments, and placement selection: are affecting their results. Alyssa Guzman, who identified the update, characterised it as a "quietly powerful upgrade" that brings meaningful transparency to what has historically been a black-box system.
For you, this means logging into DSP accounts and reviewing order-level tactics data to understand which automated optimisations are driving delivery: and whether any should be adjusted or constrained.
Source captured . No explicit first-contributor label was provided for this update.
