Mansour Norouzi
Partner and Director of Advertising
Incrementum Digital
Mansour Norouzi is Partner and Director of Advertising at Incrementum Digital. His work combines Amazon advertising strategy with experience operating an Amazon business. He shares practical analysis of search-query performance, keyword research, audience targeting and product launches, including how sellers can use new advertising features and customer data to understand and improve marketplace performance.
Explore Mansour’s work
Shows, ideas and places to learn from Mansour Norouzi.
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Channels & websites3
Newsfeed13
Amazon Ads account settings show a seasonal targeting beta
Mansour Norouzi shared an Amazon Ads settings screen for a seasonal targeting beta. The interface describes adding seasonal keyword and product targets to eligible campaigns, then pausing them after the season. Detailed eligibility and bidding behaviour remain unclear.
Image: Mansour Norouzi
The deny list becomes the control panel for off-Amazon placements
With Sponsored Products now running outside Amazon through Influencer Program creators, the long-ignored deny list is how advertisers control which creators and placements carry their products. This continues the off-Amazon expansion covered in Week 32.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Amazon clarifies how Item name and Item highlights affect search
Amazon clarified that both Item name and Item highlights contribute to search in its revised product title format.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 44 pts
Contribution points
44 contribution points · 11 credited works · #29 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →21 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
Read the original recognition