Amazon Ads · Status at source date: Newsletter archive
Amazon folds seller support into Seller Assistant
Amazon is retiring the classic Get Help and Resources page, routing case creation and live agent access through Seller Assistant, the AI layer sellers already use. Live agents remain reachable, but the AI becomes the front door.
Why it matters for advertisers
For you, this means support starts with an AI triage, whether you like it or not, so learn its phrasing quirks before you need it urgently.
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Original newsletter text and archive evidence
Amazon folds seller support into Seller Assistant
Amazon is retiring the classic Get Help and Resources page, routing case creation and live agent access through Seller Assistant, the AI layer sellers already use. Live agents remain reachable, but the AI becomes the front door. For you, this means support starts with an AI triage, whether you like it or not, so learn its phrasing quirks before you need it urgently.
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