Amazon Ads · Status at source date: Newsletter archive
Amazon notifies sellers of automatic Virtual Multipack listings
Amazon has started notifying sellers that eligible ASINs will automatically receive Virtual Multipack listings by the end of the month. The pilot is opt-out rather than opt-in.
What changed
This continues the rollout first covered in Week 24.
Why it matters for advertisers
For you, this means multipacks may appear in your catalogue without action, so review eligibility notices and opt out where margins do not support bundling.
Perspective from the original PMC newsletter.Sources & contributor credit
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Amazon notifies sellers of automatic Virtual Multipack listings
Amazon has started notifying sellers that eligible ASINs will automatically receive Virtual Multipack listings by the end of the month. The pilot is opt-out rather than opt-in. This continues the rollout first covered in Week 24. For you, this means multipacks may appear in your catalogue without action, so review eligibility notices and opt out where margins do not support bundling.
Source captured . No explicit first-contributor label was provided for this update.
