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Amazon Ads · Status at source date: Newsletter archive

Amazon SIPP programme extends to MCF and Buy with Prime, removing overbox by default

Written by Paid Media Collective
IN BRIEF

From April 1, 2026, Amazon aligned Multi-Channel Fulfilment and Buy with Prime packaging with standard FBA: ASINs certified under the SIPP programme now ship without an Amazon overbox by default, and SIPP-certified MCF and Buy with Prime shipments receive a discount. Packing slips are also no longer included by default.

Original newsletter image: Amazon SIPP programme extends to MCF and Buy with Prime, removing overbox by default
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image

What changed

Vanessa Hung notes that sellers who had not checked their SIPP certification status may find that packaging has already changed, and advises confirming whether the discount is being applied correctly.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means reviewing your SIPP certification status in Seller Central immediately: uncertified products shipped without an overbox since April 1 carry a risk of carrier damage, while certified sellers should confirm the discount is reflected in their fee calculations.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterLinkedIn

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Original newsletter text and archive evidence

Amazon SIPP programme extends to MCF and Buy with Prime, removing overbox by default

From April 1, 2026, Amazon aligned Multi-Channel Fulfilment and Buy with Prime packaging with standard FBA: ASINs certified under the SIPP programme now ship without an Amazon overbox by default, and SIPP-certified MCF and Buy with Prime shipments receive a discount. Packing slips are also no longer included by default. Vanessa Hung notes that sellers who had not checked their SIPP certification status may find that packaging has already changed, and advises confirming whether the discount is being applied correctly.

For you, this means reviewing your SIPP certification status in Seller Central immediately: uncertified products shipped without an overbox since April 1 carry a risk of carrier damage, while certified sellers should confirm the discount is reflected in their fee calculations.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 15) 🦸♀️ · 13 Apr 2026