Amazon Ads account settings show a seasonal targeting beta

What changed

Mansour Norouzi's original post shows an Amazon Ads account setting labelled Targeting with AI, with a seasonal targeting option in beta. The interface describes adding seasonal keywords and product targets to eligible campaigns ahead of a season, then pausing those targets afterwards. His screenshot also shows an option to apply the setting to active campaigns and a message that no strategy is available.

This is evidence of an account interface, not a verified list of campaign types or markets with access. The post does not settle how bids, match types, target selection or budget allocation work. Those unanswered questions are material because the setting may affect campaigns that already have an established targeting structure. The author says he would not enable it yet; this coverage does not present the beta as a recommendation.

If the option appears in an account, begin by recording its scope and the explanatory text shown there. Identify which campaigns would become eligible and who is responsible for approving the change. Keep a record of the existing keyword and product targets so any later additions can be distinguished from manual work. A seasonal label alone does not demonstrate that a proposed target is relevant to the advertised products.

Evaluation should look beyond impressions or extra traffic. Establish how a campaign's targets, spend and attributed sales change, and keep seasonal demand itself in the comparison. An improvement during a shopping peak cannot automatically be credited to the automation. Conversely, a beta that is visible but offers no available strategy may not yet provide a usable test in that account.

The Week 37 source was checked on 14 September 2026. The feed uses that newsletter reporting date because the exact publication date of the original post has not been established independently. Mansour is credited for the observation and screenshot. Broader access, performance benefits and the details of target management remain questions for current account evidence or further Amazon documentation.

Why it matters for advertisers

Mansour Norouzi shared an Amazon Ads settings screen for a seasonal targeting beta. The interface describes adding seasonal keyword and product targets to eligible campaigns, then pausing them after the season. Detailed eligibility and bidding behaviour remain unclear.