Industry · Status at source date: Newsletter archive
Bid Strategy Report adds new performance metrics
The Bid Strategy Report gains new metrics: Avg. Target ROAS, Avg.
What changed
Target CPA, and Avg. Target Impression Share: available at campaign, account, and portfolio levels. Paired with the strategy status surface (which shows whether the strategy is active and optimised), advertisers can now diagnose target accuracy at the level the algorithm actually optimises to.
Why it matters for advertisers
For you, this means measurement teams finally have a Microsoft-native way to verify whether a Smart Bidding strategy is consistently hitting its target. Worth running on every Search and Shopping campaign during the next monthly health check.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Bid Strategy Report adds new performance metrics
The Bid Strategy Report gains new metrics: Avg. Target ROAS, Avg. Target CPA, and Avg. Target Impression Share: available at campaign, account, and portfolio levels. Paired with the strategy status surface (which shows whether the strategy is active and optimised), advertisers can now diagnose target accuracy at the level the algorithm actually optimises to.
For you, this means measurement teams finally have a Microsoft-native way to verify whether a Smart Bidding strategy is consistently hitting its target. Worth running on every Search and Shopping campaign during the next monthly health check.
Source captured . No explicit first-contributor label was provided for this update.
