Industry · Status at source date: Newsletter archive
Custom Columns expand to all conversion metrics
Custom Columns now supports all conversion metrics: including goal segmentation and metrics like CPA and ROAS. Build formulas using CPA, Conv., Conv. rate, Revenue, Return on ad spend, and the All-conv. variants.
What changed
Closes a long-standing parity gap with Google Ads custom columns.
Why it matters for advertisers
For you, this means reporting teams can now build conversion-segmented KPI views in Microsoft Ads that previously required exporting to Google Sheets or Looker Studio.
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Original newsletter text and archive evidence
Custom Columns expand to all conversion metrics
Custom Columns now supports all conversion metrics: including goal segmentation and metrics like CPA and ROAS. Build formulas using CPA, Conv., Conv. rate, Revenue, Return on ad spend, and the All-conv. variants. Closes a long-standing parity gap with Google Ads custom columns.
For you, this means reporting teams can now build conversion-segmented KPI views in Microsoft Ads that previously required exporting to Google Sheets or Looker Studio.
Source captured . No explicit first-contributor label was provided for this update.
