Microsoft Advertising · Status at source date: Newsletter archive
Bing tests double-row product ad carousel and near-transparent sponsored labels
Sachin Patel has spotted two simultaneous Microsoft Advertising display tests on Bing. The first shows a significantly enlarged sponsored product section in a double-row carousel alongside organic results: a substantial increase in ad inventory density on the Shopping SERP.
What changed
The second test shows sponsored labels rendered in an almost transparent grey, making them extremely difficult for users to distinguish from organic results. Microsoft has previously been asked about near-invisible ad labels and continued with similar tests regardless.
Why it matters for advertisers
For you, this means Bing's Shopping SERP layout may shift materially in the coming months: worth monitoring impression and CTR trends on Microsoft Shopping campaigns as these formats roll out more broadly.
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Bing tests double-row product ad carousel and near-transparent sponsored labels
Sachin Patel has spotted two simultaneous Microsoft Advertising display tests on Bing. The first shows a significantly enlarged sponsored product section in a double-row carousel alongside organic results: a substantial increase in ad inventory density on the Shopping SERP.
The second test shows sponsored labels rendered in an almost transparent grey, making them extremely difficult for users to distinguish from organic results. Microsoft has previously been asked about near-invisible ad labels and continued with similar tests regardless.
For you, this means Bing's Shopping SERP layout may shift materially in the coming months: worth monitoring impression and CTR trends on Microsoft Shopping campaigns as these formats roll out more broadly.
Source captured . No explicit first-contributor label was provided for this update.
