Microsoft Advertising · Status at source date: Newsletter archive
Bing tests large image assets in Search ads
Microsoft Bing is testing large images in Search ads that would substantially increase the visual footprint of sponsored results, with early coverage suggesting a material upside in CTR.
Why it matters for advertisers
For you, this means Bing SERPs may get more visual, so prepare image assets even if Microsoft is a secondary channel for you.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterSearch Engine Watch
Linked from the original newsletter. The source publication date has not been independently confirmed.
- Source referenced in newsletterSachin Patel
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Bing tests large image assets in Search ads
Microsoft Bing is testing large images in Search ads that would substantially increase the visual footprint of sponsored results, with early coverage suggesting a material upside in CTR. For you, this means Bing SERPs may get more visual, so prepare image assets even if Microsoft is a secondary channel for you.
Source captured . No explicit first-contributor label was provided for this update.
