Anthony Higman
CEO and founder; legal paid search specialist
ADSQUIRE
Anthony Higman is the CEO and founder of ADSQUIRE, a digital advertising agency focused on law firms. His work centres on Google Ads, paid search and Local Services Ads, drawing on earlier experience inside a plaintiffs’ law firm and digital agencies. He combines account strategy and hands-on campaign management with contributions to professional marketing publications.
Explore Anthony’s work
Shows, ideas and places to learn from Anthony Higman.
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Channels & websites1
Newsfeed43
Sitelinks observed within a Google AI Mode text ad
One observation shows sitelinks attached to a text ad in Google AI Mode, but Google has not confirmed availability, eligibility or separate reporting.
Image: Anthony Higman (source screenshot)
ChatGPT Ads shows a “Limited by budget” campaign status
Anthony Higman’s Ads Manager screenshot shows a “Limited by budget” status and a “Campaign budget reached” message, with a prompt to increase the campaign budget to continue serving. This is an account observation in the beta interface.
Image: Anthony Higman
Local call tracking: check the number actually used
Reporting attributed to Anthony Higman highlights calls using a Business Profile number in local ad experiences. Compare the displayed number, the destination number, and the reporting path in your own setup.
Image: Anthony Higman; reproduced in Paid Media News Week 39This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 144 pts
Contribution points
144 contribution points · 36 credited works · #10 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →37 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
Read the original recognition