Meta Ads · Status at source date: Newsletter archive
Bram Van der Hallen reports four new Meta Ads updates
Bram Van der Hallen identified four updates rolling out across Meta Ads this week. Instagram has been added to the Manus AI connector, allowing advertisers to manage and analyse Instagram content: including posts, stories, and Reels: through the Manus interface, and to configure automations and schedules for publications.
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What changed
A new "Collect leads" option is now available in the Meta AI Business Chat integration for Messenger, enabling the AI agent to request customer information directly inside chat conversations. Meta has updated how CTA buttons work on existing posts used in ads: the button now appears only in the ad placement, not on the original organic post. Finally, Meta is increasingly prompting advertisers to accept AI-generated budget increase suggestions for days it identifies as high-opportunity periods.
Why it matters for advertisers
For you, this means checking your CTA button settings on promoted posts, reviewing any automatic budget increase recommendations before accepting, and evaluating whether the Manus Instagram connector is appropriate for your workflow.
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Bram Van der Hallen reports four new Meta Ads updates
Bram Van der Hallen identified four updates rolling out across Meta Ads this week. Instagram has been added to the Manus AI connector, allowing advertisers to manage and analyse Instagram content: including posts, stories, and Reels: through the Manus interface, and to configure automations and schedules for publications. A new "Collect leads" option is now available in the Meta AI Business Chat integration for Messenger, enabling the AI agent to request customer information directly inside chat conversations. Meta has updated how CTA buttons work on existing posts used in ads: the button now appears only in the ad placement, not on the original organic post. Finally, Meta is increasingly prompting advertisers to accept AI-generated budget increase suggestions for days it identifies as high-opportunity periods.
For you, this means checking your CTA button settings on promoted posts, reviewing any automatic budget increase recommendations before accepting, and evaluating whether the Manus Instagram connector is appropriate for your workflow.
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