OpenAI · Status at source date: Newsletter archive
ChatGPT's browsable product catalog now permanent at the bottom of every shopping conversation
Juozas Kaziukėnas has reported that ChatGPT's browsable product catalogue: a block of four products with a "Browse All" expansion button: is now appearing at the bottom of all shopping conversations. Kaziukėnas draws a direct parallel to Amazon's "Frequently bought together" section, noting that those slots are now entirely sponsored products, and raises the question of how long ChatGPT will hold off from monetising this placement as it scales ad revenue.

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Why it matters for advertisers
For you, this means product discovery in ChatGPT has a permanent, scrollable catalogue surface: optimising product data for conversational surfacing is no longer optional for brands that want visibility in AI-mediated shopping.
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ChatGPT's browsable product catalog now permanent at the bottom of every shopping conversation
Juozas Kaziukėnas has reported that ChatGPT's browsable product catalogue: a block of four products with a "Browse All" expansion button: is now appearing at the bottom of all shopping conversations. Kaziukėnas draws a direct parallel to Amazon's "Frequently bought together" section, noting that those slots are now entirely sponsored products, and raises the question of how long ChatGPT will hold off from monetising this placement as it scales ad revenue.
For you, this means product discovery in ChatGPT has a permanent, scrollable catalogue surface: optimising product data for conversational surfacing is no longer optional for brands that want visibility in AI-mediated shopping.
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