YouTube · Status at source date: Newsletter archive
Checkout Links expand to 9 new markets and Shorts in-feed placement
Checkout Links: the format that routes Demand Gen viewers directly to a merchant's checkout page: is generally available in the US, CA, GB, DE, JP, IN, with rollout coming to AU, KR, ID, MX, AR, FR, IL, CH, PL. Checkout Links have also expanded to YouTube Shorts and in-feed ads in Demand Gen.
What changed
Google's data: advertisers using Checkout URLs saw a +6% conversion uplift in Demand Gen on average (Google/YouTube internal data, US, September 2025).
Why it matters for advertisers
For you, this means that e-commerce merchants running Demand Gen in the new launch markets should add Checkout Links as a default campaign component. Worth treating as a checkout-friction reduction lever rather than a creative tactic. Availability: GA, US/CA/GB/DE/JP/IN (coming soon to 9 more), English.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterCheckout links
Linked from the original newsletter. The source publication date has not been independently confirmed.
- Source referenced in newsletterDemand Gen checkout links
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Checkout Links expand to 9 new markets and Shorts in-feed placement
Checkout Links: the format that routes Demand Gen viewers directly to a merchant's checkout page: is generally available in the US, CA, GB, DE, JP, IN, with rollout coming to AU, KR, ID, MX, AR, FR, IL, CH, PL. Checkout Links have also expanded to YouTube Shorts and in-feed ads in Demand Gen. Google's data: advertisers using Checkout URLs saw a +6% conversion uplift in Demand Gen on average (Google/YouTube internal data, US, September 2025).
For you, this means that e-commerce merchants running Demand Gen in the new launch markets should add Checkout Links as a default campaign component. Worth treating as a checkout-friction reduction lever rather than a creative tactic.
Availability: GA, US/CA/GB/DE/JP/IN (coming soon to 9 more), English.
Source captured . No explicit first-contributor label was provided for this update.
