Arpan Banerjee
Freelance paid search practitioner
Arpan Banerjee is a freelance paid search practitioner who shares detailed observations about Google Ads and ecommerce advertising. His public work follows changes to Shopping, Performance Max, Demand Gen and ad assets, helping advertisers notice product updates and account features. Search Engine Land regularly credits his platform discoveries in its reporting.
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Shows, ideas and places to learn from Arpan Banerjee.
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Google Ads image picker offers a scan of another website or social profile
Arpan Banerjee shared a Google Ads image-picker screenshot showing an option to scan another website or social media profile. His original LinkedIn post is dated 15 October from its activity timestamp. The supplied image shows the option in the asset-selection interface; it does not demonstrate the quality of returned images or establish availability in every account.
Image: Arpan Banerjee
PMax negative-keyword screen shows a conversion-value impact preview
A screenshot credited to Harri Cullen shows Preview impact and a Loss in conversion value column while negative keywords are added to a Performance Max campaign. The figures are not measured losses.
Image: Adriaan Dekker
Beta calculator converts campaign margin into breakeven ROAS
Arpan Banerjee observed a beta Google Ads calculator that converts campaign margin excluding ad spend into target ROAS. Its example shows a 15% margin producing approximately 667% ROAS at breakeven.
Image: Arpan BanerjeeThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 204 pts
Contribution points
204 contribution points · 51 credited works · #6 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →21 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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