Industry · Status at source date: Newsletter archive
Commerce Media Suite adds SKU-level reporting, cross-brand insights, and in-store bidding
Commerce Media Suite is expanding with four new capabilities. SKU-level reporting lets brands see precise campaign impact on retail sales per product, including YouTube, and is available in Google Ads, Display & Video 360, and Search Ads 360.
What changed
Cross-retailer and cross-brand reporting unlocks unique insights for brands (across retailers) and retailers (across brands). In-store reporting and bidding help brands understand the impact of offline sales and optimise omnichannel strategy, powered by retailer in-store data and Gemini; available in Search Ads 360 first, then coming to Google Ads and DV360. First-party data segments can now be safely shared with brand partners while retailers maintain usage control.
Why it matters for advertisers
For you, this means CPG brands and other retail-media-active manufacturers should engage with retailer media network teams to scope SKU-level reporting and in-store bidding access. Particularly relevant for accounts where brand spend at major retailers (Kroger, Albertsons, Costco, Best Buy, Lowe's, etc.) has not previously been measured end-to-end.
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- Newsletter coverage · Paid Media Collective newsletter
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Original newsletter text and archive evidence
Commerce Media Suite adds SKU-level reporting, cross-brand insights, and in-store bidding
Commerce Media Suite is expanding with four new capabilities. SKU-level reporting lets brands see precise campaign impact on retail sales per product, including YouTube, and is available in Google Ads, Display & Video 360, and Search Ads 360. Cross-retailer and cross-brand reporting unlocks unique insights for brands (across retailers) and retailers (across brands). In-store reporting and bidding help brands understand the impact of offline sales and optimise omnichannel strategy, powered by retailer in-store data and Gemini; available in Search Ads 360 first, then coming to Google Ads and DV360. First-party data segments can now be safely shared with brand partners while retailers maintain usage control.
For you, this means CPG brands and other retail-media-active manufacturers should engage with retailer media network teams to scope SKU-level reporting and in-store bidding access. Particularly relevant for accounts where brand spend at major retailers (Kroger, Albertsons, Costco, Best Buy, Lowe's, etc.) has not previously been measured end-to-end.
Source captured . No explicit first-contributor label was provided for this update.
