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Google Business Profile · Status at source date: Newsletter archive

Connect Google Business Profile to Gemini for a Business Notebook

Written by Paid Media Collective
IN BRIEF

Marie Haynes has flagged that you can now connect a Google Business Profile to Gemini to create a Business Notebook. It has access to customer reviews, questions, and performance data, can surface trends and new market opportunities, and can action profile updates such as changing business hours on request.

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What changed

It extends the recent run of Google Business Profile integrations, this time pairing local business data with Gemini's analysis and the ability to act directly on the profile.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means local marketers can analyse Business Profile data in a conversational way and push updates back to the profile through Gemini. Worth trialling on a single location to see whether the trend and opportunity insights are useful before rolling it across multi-location accounts.

Perspective from the original PMC newsletter.

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  1. Newsletter coverage · Paid Media Collective newsletter

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FOLLOW THE PEOPLE BEHIND THIS UPDATE
Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

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Original newsletter text and archive evidence

Connect Google Business Profile to Gemini for a Business Notebook

Marie Haynes has flagged that you can now connect a Google Business Profile to Gemini to create a Business Notebook. It has access to customer reviews, questions, and performance data, can surface trends and new market opportunities, and can action profile updates such as changing business hours on request.

It extends the recent run of Google Business Profile integrations, this time pairing local business data with Gemini's analysis and the ability to act directly on the profile.

For you, this means local marketers can analyse Business Profile data in a conversational way and push updates back to the profile through Gemini. Worth trialling on a single location to see whether the trend and opportunity insights are useful before rolling it across multi-location accounts.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 24) 🦸‍♀️ · 15 Jun 2026