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EU AI Act enforcement begins with fines up to 3% of global revenue
From 2 August, the European Commission's AI Office and national authorities enforce the AI Act, with fines reaching €35m or 3% of global revenue and a 38-person enforcement team stood up in Brussels. The rules reach well beyond model makers to companies deploying AI, and the Act also bans tools built to mass-produce non-consensual sexual imagery, including nudify apps and deepfake generators.
Why it matters for advertisers
For you, this means AI use in marketing operations now carries direct regulatory exposure in the EU, so inventory where AI touches your workflows and check obligations.
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EU AI Act enforcement begins with fines up to 3% of global revenue
From 2 August, the European Commission's AI Office and national authorities enforce the AI Act, with fines reaching €35m or 3% of global revenue and a 38-person enforcement team stood up in Brussels. The rules reach well beyond model makers to companies deploying AI, and the Act also bans tools built to mass-produce non-consensual sexual imagery, including nudify apps and deepfake generators. For you, this means AI use in marketing operations now carries direct regulatory exposure in the EU, so inventory where AI touches your workflows and check obligations.
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