Meta Ads · Status at source date: Newsletter archive
Excluded placements still receive spend by default
Bram Van der Hallen highlighted two overlooked settings in Meta Ads Manager that can undermine placement exclusions. First, when excluding placements at the ad set level, Meta defaults the "allow limited spend" option to enabled - meaning excluded placements can still receive budget unless the advertiser explicitly disables the setting.
What changed
Second, account-level controls in Advertising Settings allow disabling placements like Audience Network across all campaigns.
The combination of these settings means advertisers who believe they've excluded certain placements may still be spending there. Reviewing both ad set exclusions and account-level controls is necessary to ensure the placement strategy is actually being enforced.
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Original newsletter text and archive evidence
Excluded placements still receive spend by default
Bram Van der Hallen highlighted two overlooked settings in Meta Ads Manager that can undermine placement exclusions. First, when excluding placements at the ad set level, Meta defaults the "allow limited spend" option to enabled - meaning excluded placements can still receive budget unless the advertiser explicitly disables the setting. Second, account-level controls in Advertising Settings allow disabling placements like Audience Network across all campaigns.
The combination of these settings means advertisers who believe they've excluded certain placements may still be spending there. Reviewing both ad set exclusions and account-level controls is necessary to ensure the placement strategy is actually being enforced.
Source captured . No explicit first-contributor label was provided for this update.
