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France's CNIL publishes guidance on cross-device cookie consent requirements

Written by Paid Media Collective
IN BRIEF

France's data protection authority, the CNIL, has issued recommendations on cross-device consent for cookies and trackers. When users consent to cookies on one device, that consent can apply across all devices connected to their account, but there are strict conditions.

Original newsletter image: France's CNIL publishes guidance on cross-device cookie consent requirements
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What changed

Users must be informed before login that their choices will apply to all connected devices. A temporary banner must appear when logging into a new device, showing which choices have been recorded. If pre-login choices differ from account settings, users must be clearly informed how this is handled.

Critically, if users can consent once for all devices, they must be able to refuse or withdraw consent with the same simplicity across all devices.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means consent management platforms serving French users may need updates to handle cross-device consent properly, with equal friction for acceptance and rejection.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterCNIL

    Linked from the original newsletter. The source publication date has not been independently confirmed.

Newsletter curated by Yoann Ferrand. The earliest individual contributor has not been verified for this update.

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Attribution evidence and limitations

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Published on this site

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Original newsletter text and archive evidence

France's CNIL publishes guidance on cross-device cookie consent requirements

France's data protection authority, the CNIL, has issued recommendations on cross-device consent for cookies and trackers. When users consent to cookies on one device, that consent can apply across all devices connected to their account, but there are strict conditions. Users must be informed before login that their choices will apply to all connected devices. A temporary banner must appear when logging into a new device, showing which choices have been recorded. If pre-login choices differ from account settings, users must be clearly informed how this is handled.

Critically, if users can consent once for all devices, they must be able to refuse or withdraw consent with the same simplicity across all devices. For you, this means consent management platforms serving French users may need updates to handle cross-device consent properly, with equal friction for acceptance and rejection.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 3) 🦸♀️ · 19 Jan 2026