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UK CMA publishes proposed conduct requirements for Google Search under DMCC
The UK Competition and Markets Authority published proposed conduct requirements for Google under the Digital Markets, Competition and Consumers Act (DMCC). Proposals include mandatory search choice screens on Android and Chrome, publisher opt-out controls for AI features such as AI Overviews, fair ranking obligations that ban self-preferencing, and consumer data portability.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
Stakeholders have until February 25, 2026 to comment.
Why it matters for advertisers
For you, this means UK-specific regulatory changes could affect how Google Search, AI features, and publisher content interact in the UK market.
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Original newsletter text and archive evidence
UK CMA publishes proposed conduct requirements for Google Search under DMCC
The UK Competition and Markets Authority published proposed conduct requirements for Google under the Digital Markets, Competition and Consumers Act (DMCC). Proposals include mandatory search choice screens on Android and Chrome, publisher opt-out controls for AI features such as AI Overviews, fair ranking obligations that ban self-preferencing, and consumer data portability. Stakeholders have until February 25, 2026 to comment. For you, this means UK-specific regulatory changes could affect how Google Search, AI features, and publisher content interact in the UK market.
Source captured . No explicit first-contributor label was provided for this update.
